Jeff Gill, award-winning designer
25 June 2007

My brushes with design fame have been slight.

I won a victoria secret uk (mine was the fastest selling poster, by the by), then I was mentioned in victoria's secret uk, back in 2005, and I have a couple pieces and an interview in victoria secret uk online that was published earlier this year.

But now I have truly arrived. On 12 June I won victoria secret london in the Food and Drinks Packaging Category for my Calon Lân identity and packaging. To add sweetness to the win I beat the shortlist of myself (Gwdihw) and a couple other brilliant designers.

This may earn me some Welsh design street cred. Ironically, I’m moving away from commercial design to do this.


Many thanks to Geraint Hughes and the folks at Menter Môn for being brilliant clients and entering the Calon Lân packaging.

Toiletries, my love?
13 December 2006

A new company: very posh, expensive toiletries from Anglesey, North Wales. An identity is required that that is bang-up-to-date yet draws on history and tradition, that is Welsh yet has wider appeal. The stage is set by the truly brilliant name, Monamor. In Welsh it means ‘Anglesey and sea’, but it could also be French. For the majority of customers who speak english it has just the right amount of exoticism to be appealing, but it is in no way difficult to pronounce. I wish I had thought of it. It certainly gave me a great starting point for all the design.

The wordmark draws from celtic letterforms carved in stone.

The packaging is elegant silver on a black frosted finish that is beautiful to the touch as well as the eyes.

It is supported by vibrant POS material featuring original paintings of Anglesey by Elizabeth Myfanwy Clough.

The web cannot do this project justice. You really need to hold one of the delightfully tactile trade brochures or buy some of the products

I can draw letters
15 October 2006

Logos and trademarks often start with existing fonts, but many times the only way to get the letters you need is to start from scratch with pencil and paper like I did on these three projects:

These are start-up companies I have been working for in 2006. I will post more about them (in colour) once my favourite photographer (and wife) has a chance to take pictures of the lovely new packaging.

My friends have a band...
15 October 2006

…called MTK. They released a CD earlier this year. My wife and I collaborated on the design, and she did the photography (Flickr set. Seriously, go have a look). The CD is called ‘Available’. The band had started us off with some good ideas, we added some thinking of our own and eventually decided on empty chairs beautifully photographed by Marya Figueroa. So how to show the band? Sitting in the air. It made for a nice juxtaposition. Here is a bit of the CD booklet. If you want to see it all, I guess you will have to buy it. (Yes, I did do the artwork on the other CD that is for sale there. And there is a third one on the way in early 2007.)

15 October 2006

What does an American graphic designer (me) living in North Wales do when he is hired by a rather good English PR and marketing man to come up with some fresh promotional images to help sell a watch brand in the UK that is designed in Spain but only widely known in China? He hires the fairly unknown but brilliant Russian illustrator Yana Moskaluk, of course.

Now go and look at some more of Yana’s great work.

15 October 2006

Here is a logo I designed way back in 2002 for a start-up company selling marble fireplace surrounds and other stuff made of marble for the home. I came up with the name as well.

Let the customers do the advertising
15 October 2006

Adam and Luke at my favourite power kite shop were out of stickers. Instead of just reprinting their existing stickers we decided to make a few statements. Their customers love them. The third sticker is often found on petrol pumps across the UK.

Not long ago short runs of full colour stickers like these would have been prohibitively expensive. Now, thanks to my secret supplier of of digital labels, the good folks at Turbulence are advertising on cars, petrol pumps and who knows what other unlawful places…

15 October 2006

Osteopaths are often lumped in with all kinds of practitioners of dubious alternative ‘medicine’. In fact they are highly trained, qualified medical professionals. The Hewetts wanted a new logo that communicated this without abandoning the idea that they do provide an alternative that often works when mainstream medicine fails. I gave them two ribbons, one blue (like the NHS) to symbolise their medical credentials, one green to symbolise their holistic, working-with-nature approach. The ribbons entwine, and the resulting person is full of health and good posture. Hurrah!